The key difference between the starter and unlimited plans of GoHighLevel is the ability to create and manage multiple client or sub-accounts.

The starter plan, priced at $97 per month, provides all the core features of GoHighLevel but limits you to managing your own business. If you're using GoHighLevel solely for your own company, the starter plan should have everything you need.

In contrast, the unlimited plan, priced at $297 per month, allows you to create as many client or sub-accounts as you require - potentially hundreds or even thousands. This makes the unlimited plan ideal for agencies, consultants, or businesses that need to manage multiple clients or brands from a single dashboard.

The unlimited plan also includes API access and a custom-branded desktop app, providing more flexibility and control over the platform's integration and branding.

Ultimately, the choice between the starter and unlimited plans depends on your business needs and the number of clients or sub-accounts you need to manage. If you're running an agency or helping other businesses with their marketing and CRM, the unlimited plan offers significantly more flexibility and scalability.

One of the first important things to understand is that GoHighLevel offers two main pricing tiers - the Starter plan at $97 per month and the Unlimited plan at $297 per month. The key difference is that with the Unlimited plan, you can create as many client or sub-accounts as you like, literally hundreds or even thousands. This gives you much more flexibility if you're running an agency or helping other businesses with their marketing and CRM.

Inside your agency dashboard, there's a section where you can manage all your sub-accounts. Think of sub-accounts as individual business workspaces. So if you're managing multiple businesses, let's say five, you can set up a separate sub-account for each one. Each sub-account operates like its own independent system, making it easy to manage different brands or clients from your main dashboard.

You can view, organize, and add new sub-accounts anytime. If you want to work on a specific business, just click on its name, and it'll open up that sub-account's dedicated environment. This is where you can dive into working with a specific business, tracking important metrics like pipeline value and current clients.

One of the first important things to understand is that GoHighLevel offers two main pricing tiers - the Starter plan at $97 per month and the Unlimited plan at $297 per month. The key difference is that with the Unlimited plan, you can create as many client or sub-accounts as you like, literally hundreds or even thousands. It also includes API access and a custom-branded desktop app.

If you're just using GoHighLevel for your own business and don't plan to manage clients, the Starter plan should have everything you need. Both plans offer the core features, but if you're running an agency or helping other businesses with their marketing and CRM, the Unlimited plan gives you much more flexibility.

Through the special link provided, you can get a 30-day extended trial along with a customized snapshot packed with ready-made templates to help you get started faster.

Inside your agency dashboard, there's a section where you can manage all your sub-accounts. Think of sub-accounts as individual business workspaces. If you're managing multiple businesses, you can set up a separate sub-account for each one. Each sub-account operates like its own independent system, making it easy to manage different brands or clients from your main dashboard.

The Launchpad is a great starting point, as it helps you connect all the key tools and features. Here, you can download the mobile app, set up your Google Business profile, connect your social media accounts, add a web chat widget, integrate with Stripe for payments, and even build your website directly in GoHighLevel.

The Conversations tab serves as the central hub for all your communications, consolidating email, SMS, Facebook messages, and other forms of messaging into a single space. This makes it much easier to manage and track all client interactions.

The Calendar feature allows you to sync all your calendars in one place, create new appointments, assign them to team members, and set custom scheduling methods like round-robin. It integrates with your existing calendars like Google or Apple to ensure you're never double-booked.

One of my favorite features of GoHighLevel is the Conversations tab, which serves as the central hub for all your client communications. Whether it's email, SMS, Facebook messages, or any other form of messaging, everything can be found and managed in this single location.

This consolidation of all client interactions into one space is incredibly powerful, as it eliminates the need for separate platforms for email, SMS, and other communication channels. With everything accessible in one convenient location, it becomes much easier to manage and track all your client conversations.

Think of the Conversations tab as your dashboard for client communications, where you can access and respond to all messages, regardless of the channel, without having to jump between different apps or tools. This streamlining of your communication workflow can result in significant time savings and improved efficiency, allowing you to provide better service to your clients.

Next, let's talk about the calendar feature. If you're used to tools like Calendly or other calendar apps, GoHighLevel makes it easy by combining all these functions into one platform. For many users, this consolidation results in major savings, especially if you're already paying for several different subscriptions. GoHighLevel replaces many of the tools you might already use, and they've even outlined these savings on their website.

A lot of people are surprised by how well GoHighLevel handles everything, and you don't necessarily have to ditch your existing tools - it can integrate smoothly with what you're already using. When it comes to the calendar, it works like Google Calendar or Apple Calendar, allowing you to sync all your calendars in one place. You can create new appointments, assign them to specific team members, and set times with ease. You can also view upcoming appointments and cancellations.

Under calendar settings, you can create separate calendars for different purposes. For example, if you have sales presentations, you can create a specific calendar for that. You can choose scheduling methods like round-robin for team appointment distribution, set custom URLs, adjust meeting durations, and more. The calendar interface is user-friendly, with a simple preview link to show how your clients will see it. It integrates with your other calendars like Google or Apple to ensure you're never double-booked.

Overall, this calendar feature is one of my favorites, and I highly recommend using it.

The contacts section in GoHighLevel allows you to manually add new leads and track all the details about them. Once a lead is added, you can move them through your sales pipeline in the opportunities section.

This CRM functionality is extremely powerful, providing a visual representation of your entire sales process. No more messy spreadsheets or scattered messages - you'll see exactly where each lead stands and what steps to take next to nurture them and turn them into paying clients.

To add a new lead, simply click the "New" button, enter their details, and assign an opportunity name (usually the service they're interested in). Select their current stage in the sales process, add the potential deal value, and note the source (e.g., Instagram).

The opportunities section gives you a clear overview of your pipeline, allowing you to filter leads by different criteria and track every interaction you've had with them. This makes managing your sales process much more efficient and effective.

One of the key benefits of the CRM in GoHighLevel is its visual nature. You can easily see the status of each lead and what actions need to be taken, rather than trying to piece together information from various sources. This streamlined approach helps you focus on the right opportunities and move leads through the pipeline more quickly.

Overall, the contacts and opportunities sections in GoHighLevel are powerful CRM tools that can significantly improve your sales and lead management processes. By mastering these features, you'll be able to nurture leads more effectively and close more deals.

With GoHighLevel, you can accept payments directly, manage invoicing, and send out estimates all within the platform. You can also handle contracts and documents, which is a huge benefit. For example, in the presenter's company, they use GoHighLevel to manage all their contracts, eliminating the need for additional services.

You can create templates, send them to clients, and automate the process. Everything is stored within GoHighLevel, and clients can sign documents directly through the platform, saving the cost of additional subscriptions.

GoHighLevel also allows you to send payment links and manage subscriptions if your business offers them. While not every business needs subscription services, GoHighLevel makes it simple if you do. Additionally, if you're in e-commerce, you can add products, create collections, manage inventory, handle reviews, and even create coupons. GoHighLevel integrates with many other platforms, so you can expand its functionality as needed.

The marketing tab in GoHighLevel is where the platform really excels. This feature allows you to manage all your social media platforms in one place. You can easily connect your business accounts on Facebook, Instagram, Google Business Profile, LinkedIn, TikTok, YouTube, or Pinterest. Once connected, you can use the platform to plan, schedule, and create posts for multiple platforms simultaneously. This is a great solution for efficiently managing your social media presence with a single team member handling all your marketing in one place.

GoHighLevel also includes robust email marketing functionality. You can send out email campaigns and choose from a variety of pre-made templates to create your emails quickly. For example, you can go to the "Email Marketing" section and find professionally designed templates ready to use.

If you're interested in running an affiliate program, GoHighLevel allows you to set that up as well. You can create new campaigns, select the applicable products, set commissions, and add affiliates. Additionally, you can manage your brand's visual identity with the brand boards feature, where you can store your colors, logos, and other essential brand elements.

One of the most powerful features of GoHighLevel is its automation capabilities, known as "Workflows." These advanced automations allow you to set up complex actions based on user behavior, streamlining your business operations without the need for additional staff.

With Workflows, you can create automated sequences that trigger specific actions. For example, when someone fills out a form on your website, you can automatically add them to your CRM, tag them based on their interests, send a welcome email, and schedule a follow-up call for the next day - all without any manual intervention.

These types of automations are what set apart businesses that make a few thousand dollars per month from those that generate tens or even hundreds of thousands. By automating repetitive tasks, you can scale your operations and focus on higher-value activities, driving significant growth for your business.

GoHighLevel's Workflow builder is intuitive and user-friendly, allowing you to easily create and manage these powerful automations. Whether you're looking to streamline your lead nurturing process, automate customer onboarding, or trigger specific actions based on customer behavior, the Workflows feature in GoHighLevel can help you achieve your goals.

With GoHighLevel, you can easily build websites and funnels, making it a great alternative to platforms like ClickFunnels. You can view pre-built funnels to see the full functionality, which offers advanced features like split testing.

To create a new funnel, you can start from scratch using the Funnel AI or select from a variety of templates. The funnel templates make it super easy to create landing pages. You can preview the templates, add them to your favorites, and then start building the funnel by adding new steps.

GoHighLevel also allows you to create websites. You can click "Plus New" for websites and pick a template. The website editor is user-friendly, similar to other website builders. You can simply click on the elements you want to modify, such as text or buttons, to change them. You can also add new sections by clicking the green plus button and selecting from a variety of pre-designed sections.

If you want to host a course, GoHighLevel has you covered. It allows you to create as many courses as you want with a single membership. You also have the option to build communities for your course participants. Additionally, you can easily issue certificates for completing a course or passing a final exam within the platform.

Overall, GoHighLevel provides a comprehensive solution for building websites, funnels, and courses, making it a versatile platform for your business needs.

Reputation is another feature you can use within GoHighLevel. It provides a dashboard for collecting reviews where you can easily send review requests and track all your reviews from different sources.

The reporting section is straightforward, allowing you to create custom reports for various needs. While I won't dive into that here, the reporting capabilities give you the ability to generate the data and insights you need to make informed business decisions.

While GoHighLevel offers a comprehensive set of built-in features, the platform also provides an App Marketplace where users can integrate with additional third-party applications to extend its functionality.

The App Marketplace allows you to connect GoHighLevel with a variety of tools and services, ranging from CRM and email marketing to project management and e-commerce. This integration capability enables you to create a tailored ecosystem that caters to your specific business needs.

Many of the available apps in the marketplace are free to use, providing cost-effective solutions to enhance your GoHighLevel experience. Whether you require advanced reporting capabilities, specialized lead generation tools, or integrations with your existing software, the App Marketplace offers a wide range of options to choose from.

While the core features of GoHighLevel are designed to handle most business requirements, the App Marketplace serves as a valuable resource for users who have unique or niche needs. By exploring the available integrations, you can seamlessly extend the platform's capabilities and create a more comprehensive solution for your business.

In this comprehensive overview, we've explored the powerful features and capabilities of GohighLevel, a robust all-in-one CRM and marketing platform. Whether you're in the staffing, media, or any service-based industry, GohighLevel can streamline your workflow and help you manage your business more efficiently.

We've covered the platform's pricing tiers, the benefits of the Unlimited plan for agencies and multi-client management, and the intuitive sub-account system that allows you to organize and manage different businesses or clients from a single dashboard.

The video has highlighted key features such as the Launchpad for integrating essential tools, the Conversations hub for centralized client communication, the Calendar for scheduling and appointment management, the Contacts and Opportunities sections for CRM and sales pipeline tracking, and the robust Payments and Invoicing capabilities.

Additionally, we've delved into GohighLevel's marketing capabilities, including social media management, email marketing, affiliate program management, and the ability to build websites and funnels directly within the platform. The Automations feature has been emphasized as a powerful tool for scaling your business and streamlining your operations.

To help you get started, the video has provided information about the exclusive 30-day extended trial and the pre-built snapshot that includes ready-made templates to accelerate your setup process.

Remember, the key to mastering GohighLevel is to dive in and start exploring the platform hands-on. Don't be afraid to experiment and discover how the various features can benefit your business. With the resources and guidance provided, you'll be well on your way to leveraging the full potential of this powerful all-in-one solution.